The CMO Summit in Napa featured marquee speakers, engaged dialogue among 100+ peers, and interactive sessions featuring 31 marketing leaders. The CMO Council and Tri-Digital are proud to present a comprehensive video library of the CMO Summit sessions, capturing the content, engagement and authority leadership over two days in Napa.GET UNLIMITED ACCESS >
DEFINE HOW THE CMO SHOULD ALIGN + COMBINE IN THE C-SUITE
The CMO as a Force Multiplier and Functional Integrator Across the Enterprise.
Jeffrey Hayzlett, best-selling author and Primetime television and radio host, led a rousing discussion with C-Suite leaders representing finance, operations, IT and the office of the CEO. What were the new expectations for tomorrow’s CMO as the C-Suite increasingly looks to the Chief Marketer as a business driver and chief customer advisor? According to Erik Anderson, Executive Chairman of TopGolf, a global entertainment and sports brand, the expectation is for the CMO to be the closest business advisor to the CEO, highlighting market opportunities and areas of customer engagement that will intentionally grow and expand the business.See this panel along with all sessions from the 2015 CMO Summit >
R "RAY" WANG
Principal Analyst, Founder & Chairman, Constellation Research
"We are no longer an economy of products and services.” As a leading analyst and voice for technology, Ray Wang challenged the CMO Summit audience to look beyond technology trends in order to identify true disruption in the marketplace. Where will the next great shift occur – where will it come from – and will we be ready? Arguably, Ray is hard to contain on a single stage as his insight, his knowledge and his energy got the CMO Summit audience thinking. One attendee noted that Wang’s keynote served as the ultimate capstone to the entire event.See this keynote along with all sessions from the 2015 CMO Summit >
The CMO Council is offering unlimited access for a single user to the 2015-2016 CMO Summit Video Library for $199 USD. The library contains un-edited views of all general session keynotes, panel discussions, as well as the culmination and output of the CMO Summit’s working group sessions that tackled issues ranging from reshaping the role of the CMO to redefining the core KPIs and impact metrics used at the executive level.