Colin Shearer is Senior Vice President of Market Strategy with SPSS Inc. Since 1984, he has been involved in applying advanced software solutions to solving business problems.

Previously with SD-Scicon and Quintec Systems, he was one of the founders of Integral Solutions Ltd. (ISL) in 1989. A pioneer of data mining in the early 1990’s, he was the architect of ISL’s award-winning Clementine system, the first data mining tool aimed at non-technologist end-users, and led a team which tackled numerous successful data mining applications in areas including finance, broadcasting, market research and defense.

In December 1998, SPSS Inc., the world’s leading supplier of analytical solutions for the enterprise, acquired ISL, and Shearer became responsible for a worldwide team of data mining consultants and for SPSS’ Advanced Data Mining Group. In 2002 he became head of SPSS’ newly-formed Customer Analytics Business Center, a group formed to support SPSS products and solutions which apply predictive analytics to customer data for analytical CRM. He subsequently held global responsibility for product marketing at SPSS, before moving to his current position in April 2006.

Michael Tchong has spent more than two decades living at the bleeding edge of consumer trends. His intuitive sense for reading the future has earned him a reputation as one of the savviest thinkers of the information age.

A serial entrepreneur, Michael developed a host of successful media and technology companies to help consumers and businesses harness the potential of new innovations. His successes include founding MacWEEK, CyberAtlas, ICONOCAST and Ubercool, a next-generation social-engagement marketing company aimed at trendsetters.

Michael tracks consumer lifestyles with boundless energy, translating trends into emerging opportunities. He maintains a blog at Ubercool.com, and is currently working on his sixth start-up, which will help reinvent the marketing and media worlds.

Michael's a global citizen who surveys the landscape from San Francisco's Potrero Hill district. A sought-after speaker, he has been quoted by, or appeared on, such leading media as Access Hollywood, BBC News, Bloomberg TV, Business Week, CNET, the UK's Independent, The New York Times, Variety, USA Today, Wall Street Journal and Wired.

Mike Dee serves in the dual capacity of Chief Operating Officer of the Boston Red Sox and President of Fenway Sports Group (FSG). Mike Dee serves in the dual capacity of Chief Operating Officer of the Boston Red Sox and President of Fenway Sports Group (FSG).

FSG is a wholly-owned subsidiary of New England Sports Ventures, the parent company that owns the Red Sox, Fenway Park and 80 percent of NESN. Formed in March 2004, FSG was conceived as a "game changer" — a new type of sports marketing agency with a blue chip management team built to dramatically reshape the services and economics of the sports marketing industry. Dee oversees FSG's day-to-day activities, and his vision shapes everything from new business strategies to client service. He has been instrumental in negotiating relationships with many of FSG's most significant partners including Boston College, Major League Baseball Advanced Media (MLBAM), the Deutsche Bank Championship and EMC. More »

Ralf Strauss is the Head of CRM Marketing & CRM Global Product Management for SAP in Germany. Following his studies in Business Administration at Passau University (Germany), Ralf Strauss received his Ph.D. at Freiburg University (Germany). Before joining SAP in 2002 as head of Corporate Strategy for SAP Germany, Ralf worked in Management Consulting, majorly at Gemini Consulting. During his time in management consulting, he has worked in a whole variety of projects in Marketing and Sales, CRM, e-Business, organisational transformations and launch projects for new Telecommunication and Internet Service Providers. He is author of more than 60 publications on e-Business, CRM, organisational learning and IT-management. His publication “e-Reality—Strategies and Success Factors for e-Business Management” got broad acceptance in the German speaking countries during the grounding of the e-Business hype in 2001. His most recent publication “Marketing Planning with a Plan” was published in German and will be edited for an English version soon. During his time as university assistant and consultant, he was appointed to become a member of the “Multimedia-Enquete”-Commission as well as the “Innovation Forum Multimedia” of the regional parliament of Baden-Württemberg in Germany. During 2006-2007 he hold in parallel the role as the head of marketing for SAP in Central Europe.

Deborah Holt has been an integral player in Ciao Bella’s expansion into new markets since joining the team in 2003. After Ten years of marketing and business development for service related companies, Holt was hired by Ciao Bella as the Director of Customer Experience, a role created specifically for Holt. Displaying her expertise in handling key relationships while continuing to speak the Ciao Bella brand at every turn, Holt quickly took over strategic account handling and marketing efforts for the company.

Over the next five years Holt led the expansion into branded retail and Direct to Consumer markets. Working directly with Ciao Bella’s owner, she first secured retail distribution with United Natural Foods in 2003; Holt then developed and grew the in-store gelato bar program for retailers such as Whole Foods, Wegmans, Bristol Farms and Publix. She worked on strategically building the mail order business to include brand involvement in key retailers such as Williams-Sonoma, Dean and Deluca, Neiman Marcus, Stonewall Kitchen, Saks.com and Amazon. Holt has led Ciao Bella’s exporting team, bringing Ciao Bella to Mexico, West Indies, Dubai and most recently Japan.

Under Holt, Ciao Bella remains the most awarded purveyor of frozen desserts and has secured national editorial press and product placements. Holt managed the placement involvement in NBC’s Apprentice, Gourmet Magazine, Brand Week, Health Magazine, Yahoo Local, W Hotels, Real Simple and Oprah’s favorite things. As a result of her business development and branding prowess and strong relationships, Holt was named Vice President in 2007. In 2008, Ciao Bella was named by Business Week as a Small Company with a Big Brand resulting in a key placement on AOL’s homepage.

Holt is a graduate of North Carolina State University. She has a Bachelors degree in Communications/Public Relations and a minor in Economics. Living in Maplewood, New Jersey with her family, Holt is a mother of two, an avid runner and a long time volunteer for Girls on the Run, a not for profit program focused on educating and preparing girls for a life time of self-respect and healthy living.

Jeffrey Hayzlett will become Chief Marketing Officer for the Eastman Kodak Company effective January 1, 2009. He is currently Chief Business Development Officer & Vice President, Chairman’s Office, where he has responsibility for Corporate and Product Public Relations, Communications and Public Affairs, Brand Management, Corporate Sponsorships, Market Development and Corporate Relationships and Partnerships. Mr. Hayzlett reports to both the CEO and COO of the company.

Mr. Hayzlett joined Eastman Kodak Company in April 2006 as Chief Marketing Officer and Vice President, Kodak’s Graphic Communications Group (GCG), leading all marketing activities for GCG. His responsibilities included product positioning, segment marketing, branding, marketing communications, customer development, business research, marketing strategy and business development activity for GCG.

Mr. Hayzlett has nearly 25 years of international marketing, sales and customer relations management experience. Prior to joining Kodak, he served as president and chief executive officer of the Hayzlett Companies, Inc. His primary business was Hayzlett & Associates, Inc., a business development and public relations firm specializing in the graphic arts, technology and communications industries. Previously, Mr. Hayzlett held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint and Colorbus, Inc.

As vice president, corporate marketing, Engelina Jaspers is responsible for advancing HP's corporate brand and reputation with external stakeholders, as well as driving employee engagement, across the Americas region—the United States, Canada, Central and South America. Additionally, Jaspers leads HP’s marketing efforts reaching out to U.S. multicultural consumers. Jaspers is a member of the Americas Leadership Team, the region’s business governance body, and chairs the HP Americas Marketing Council. She was a driving member of a recent cross-company marketing job architecture overhaul, and defined a new set of marketing 2.0 competencies.

Her HP experience spans regional, global and corporate roles across marketing and marketing communications. Prior to joining HP in 1998, Jaspers built a successful career at Kodak, where she held progressively senior marketing and communications positions. Prior, she spent six years in the field as a sales representative for Kodak’s office imaging products.

Jaspers has a master’s of science degree in Public Relations from Boston University and an undergraduate business degree. She is a passionate advocate for targeted marketing and return on marketing investment, and a frequent presenter at conferences and events on multicultural marketing as a means to accelerate U.S. growth.

Murli Buluswar is The Vice President, Insight and Innovation (I&I) at Farmers Insurance, a subsidiary of Zurich International.

I&I, a newly created internal analytics strategy consulting group, is inculcating science driven decision making into an organization that has achieved great success on the backbone of its sales force. Murli has been brought in to build I&I, translate its broadly defined mission into specific contributions by asking and answering questions in unchartered territory. I&I proactively and reactively identifies opportunities to drive strategy via data driven insight.

I&I plays a pivotal role in influencing the direction of Product Pricing and Distribution Strategy, Marketing & Consumer Research, Customer Experience, and Claims.

Prior to joining Farmers in September 2006, Murli was Vice President of Financial Analysis & Strategic Planning at Answer Financial, Inc., one of the largest P&C insurance agencies in the country. At Answer, Murli was charged with evaluating and driving value creation on the basis of deep understanding of economics for the marketing and product functions.

Before Answer, Mr. Buluswar served as a Product Manager at Progressive Insurance. In addition, his work experience includes roles with The Monitor Group, a global strategy consulting firm as well as Capital One, a leading consumer financial services organization.

Murli is a frequent speaker at conferences focused on innovation and analytics driven strategy. Most recently Insight & Innovation was featured in the February 2008 issue of Insurance & Technology. Murli is also a board member of Los Angeles based Harmony Project, whose mission is to teach the love of music to inner city youth.

Mr. Buluswar holds a B.A. in Economics from Bluffton University, MS in Economics & Statistics from Auburn University, and an MBA from The University of Chicago. He lives in Beverly Hills, CA with his wife and two sons.

Farmers Group, Inc. is a wholly owned subsidiary of Zurich Financial Services, an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Farmers© is the nation's third-largest Personal Lines Property & Casualty insurance group. Property and casualty products are underwritten and issued by the Farmers Exchanges and their subsidiaries, which Farmers Group, Inc. manages but does not own. Headquartered in Los Angeles, Farmers insurers provide Homeowners, Auto, Business, Life insurance and financial services to more than 10 million households.

Richard Owen is President and CEO of Satmetrix, responsible for all aspects of strategy and day-to-day operations. Prior to joining our team, he was Chairman and CEO of NASDAQ-traded AvantGo, Inc., the leading provider of Enterprise Mobility Solutions to Fortune 1000 companies. AvantGo was successfully sold to Sybase, Inc. Before running AvantGo, Richard spent eight years at Dell Computer Corporation in various executive positions, most recently as vice president of Dell Online Worldwide. He was responsible for all aspects of Dell's Internet strategy and online business revenues on a worldwide basis—building Dell's online business to cover 50 percent of the company's sales volume. Richard began his career as a consultant for KPMG Management Consultants, where he worked for European high-technology manufacturers in the EMEA region on marketing strategy and business development, including Hewlett Packard and Apple. Richard holds a Bachelor's degree from Nottingham University in England and a Master's degree from MIT Sloan School of Management.

One of the original members of the Major League Soccer staff prior to the league commencing in 1996, Dan Courtemanche manages communications, the MLS Internet Network and serves as a member of the marketing team for the League and its sister company, Soccer United Marketing.

Courtemanche returned to MLS and SUM in March of 2005 after serving in various capacities with the league office from 1995-2001. He was the league’s director of communications from 1995-1998 and vice president of communications from 1999-2001. He was a member of the strategic marketing and communications team that launched MLS in 1996, earning the League the “Sports Industrialist of the Year” award from the Sports Business Daily industry publication. More recently, MLS was named the 2008 “Professional Sports League of the Year” by Street & Smith’s Sports Business Journal.

Prior to returning MLS and SUM, Courtemanche served as the Dodge Tour de Georgia’s deputy executive director from 2004-2005, where he managed the marketing, public relations and corporate partnerships for one of North America’s premier cycling stage races. From 2002-2003, he served as vice president of business development and communications for the Women’s United Soccer Association, managing all public relations activities for the League and serving as a member of the business development team. Prior to his first stint with MLS, he spent three years (1993-1995) as the director of public relations of the Continental Indoor Soccer League, a professional indoor soccer league that was owned by NBA and NHL investors. Courtemanche began his career in 1990 with Atlanta-based event marketing firm Strategic Sports Specialists (since acquired by Octagon), where he spent three years managing public relations and promotional campaigns for a variety of corporate clients.

Born January 19, 1968, Courtemanche is a 1990 graduate of the University of Georgia, where he earned a Bachelor of Business Administration in Marketing.

Kim Johnston is a marketing professional with 19 years of experience in the high tech industry. She has worked across multiple customer segments ranging from consumer, mid market, and large enterprise.

As Vice President of Sales and Marketing Operations, her primary directive is to enable the organization to increase productivity, extend the brand and exceed results. In this role, she co-sponsored the Symantec branded experience across the buying cycle to yield an improved perceived value and customer relationship engagement. The executive customer briefing program yielded an 85% customer satisfaction rating and a 30% acceleration in the selling cycle. Her accomplishments also include driving demand generation programs that have yielded 4x the industry average response rate and more than a 10 to 1 return.

Prior to this role, she was the vice president of product marketing and campaigns where she determined proven go to market plans for emerging and existing product lines. She delivered the first set of business solution messaging and the first campaign architecture that optimized the overall marketing mix across a broad product portfolio and market segments.

Prior to Symantec, she was a member of the engineering group at Peter Norton Computing, Inc and other privately held mechanical engineering firms.

Kim holds a bachelors degree in Mathematics/Economics from the University of California, Santa Barbara.

At SIRIUS XM Satellite Radio, Vance leads customer marketing, sales, and service driving subscriber and revenue growth. Concurrent with Vance’s leadership of SIRIUS subscriber based businesses, SIRIUS achieved record-breaking subscriber growth, best performance in industry customer retention and positive free cash flow.

Before joining the executive team at SIRIUS, Vance was CEO of Time Circle, a strategic marketing consultancy that assists Fortune 100 companies in building sustainable growth and brand innovation strategies through customer experience redesign. Her prior roles include Chief Marketing Officer of PNC Financial Services Group and SVP of Marketing at Chase and various executive roles at AT&T.

Dave Couture leads Deloitte Consulting LLP’s Marketing Effectiveness service line. He has over 17 years of experience helping companies maximize shareholder value through use of a variety of strategic and operational levers, including portfolio shaping, innovation, and sales & marketing effectiveness. Mr. Couture is a leading authority on the evolving dynamics of marketing in today’s world of increasing customer empowerment. In addition to his work with Deloitte Consulting, he has served as Vice President of Operations at a national B2B company where his responsibilities included company positioning, product marketing, and sales.

Mr. Nielsen is vice president and chief marketing officer for CSC. He is responsible for leading world-class marketing and communications efforts in support of CSC's strategic global sales goals. This includes promotion of the new CSC brand and alignment of marketing and communications activities worldwide as well as establishing and leading a collaborative CSC marketing council. Mr. Nielsen has extensive expertise in high-level enterprise marketing and communications with significant international experience. His role is critical to realizing the potential of CSC's Project Accelerate strategic growth initiative.

Before joining CSC, Mr. Nielsen was senior vice president of group corporate affairs for AEGON, one of the world's largest life insurance, pensions and asset management companies. Based in Europe, he was responsible for AEGON's corporate media relations, internal communications, brand management, corporate social responsibility, crisis management and online communications. Previously, Mr. Nielsen was with BearingPoint where he held several senior positions including director of worldwide field marketing. Prior to joining BearingPoint, he was vice president of international sales and marketing at Duff & Phelps (now Fitch), a global bond rating and research company. He began his career with IBM where he held sales and systems engineering positions during a nine-year period.

Mr. Nielsen is from the United States and holds a bachelor's degree in mechanical engineering from Tulane University and an MBA degree from The American University in Washington, D.C.

Martyn Etherington currently holds the position of Vice President of Marketing at Tektronix, Inc. In this role, he provides leadership for all Tektronix marketing worldwide and is responsible for the successful development of the companies marketing strategies that address customer and market requirements.

Originally from the UK, Martyn Etherington began his career with Digital Equipment Corporation. In 1990, he joined Sequent Computer Systems, where he worked his way from Channel Development Manager to Vice President of Marketing and Sales Operations for IBM’s Americas Server Division, following IBM’s acquisition of Sequent. In his various roles at IBM/Sequent, Martyn Etherington was instrumental in developing and leading the global marketing strategy and Sequent’s expansion into Europe, Middle East and Africa.

Etherington brings 25 years in sales, services and marketing within the high technology industry. He is currently a board member for Chief Marketing Officer Council and serves on the board of advisors at Portland State University School of Business.

He was recently recognized by BtoB Magazine as one of the top 25 marketers for 2006 and in 2005 awarded CMO Best Practice for Marketing Dashboard Development from IDC

Christian Blechinger is Managing Director/Chief Marketing Officer for GE Real Estate America’s Equity business - an equity provider and investor in commercial real estate with currently over $10B in assets. Christian’s primary responsibility is to lead and direct all strategic marketing efforts across NAE’s 6 P&Ls across the US, Canada, Mexico and Brazil.

Prior to joining GE Real Estate, Christian was VP of Strategic Marketing with GE Commercial Finance’s Corporate Marketing team. Prior to GE, Christian worked for Booz Allen Hamilton in New York City where he focused on Growth Strategies and Turnarounds in the Financial Services as well as Communications, Media, and Entertainment space. Christian also worked for American Management Systems in Washington, DC and Switzerland, where he was a Principal, selling and product managing the software company’s Customer Relationship Management offering.

Christian holds an MBA in Management and Finance from Columbia Business School and a BS in Foreign Service from Georgetown University.

Christine Heckart is currently the general manager of Microsoft TV, the Microsoft Corp. division working on IPTV and television stream-management software.

Previously, Heckart was vice president of worldwide marketing for Juniper Networks, responsible for all areas of corporate, field and partner marketing. Heckart was brought to Juniper in 2002 to develop and drive innovative and unconventional market strategies as the company aggressively grows its global business. Prior to Juniper Networks, Heckart was president of strategic consulting firm, TeleChoice Inc. During her nine-year tenure at the company, she worked with leading vendors and service providers worldwide on business and marketing strategy, differentiation and positioning, and new service creation.

Heckart began her career at WilTel (now part of WorldCom), where she was responsible for development and marketing of the company’s data services. There she defined and launched the industry’s first frame relay, managed internetworking and ATM services. She is the author of "The Guide to Frame Relay Networking” and co-author of “ATM for Dummies.” An acknowledged industry thought leader, Heckart was named one of the "Top 10 Power Thinkers" and one of the "50 Most Powerful People in the Industry" by Network World.

Heckart graduated magna cum laude from the University of Colorado at Boulder in 1988 with a degree in economics.

John Petralia is senior vice president of marketing for $2.3 billion Iron Mountain, a technology company that helps organizations around the world reduce costs and risks associated with information protection and storage. He is responsible for strategic and tactical marketing for North America.

Prior to joining Iron Mountain in 2004, he was vice president and general manager of a global business unit he started within Xerox’s Engineering Systems division.

His prior experience includes a variety of strategic management, marketing, product management, sales, and operations positions with information management and distribution companies.

Nancy Bhagat is vice president of the Sales and Marketing Group and director of integrated marketing for Intel Corporation. She is responsible for all advertising, global media, corporate events, Internet marketing, marketing communications, agency management and operations worldwide.

Previously, Bhagat served as SVP, corporate marketing for Macromedia, where she directed brand management and positioning, integrated marketing, creative development and communications. Prior to Macromedia, Bhagat served as SVP, global marketing for Computer Associates, where she is credited with leading the team in the re-branding and corporate identity efforts that took place in 2001. She handled brand communications, integrated marketing and event management around the world.

Bhagat began her career at leading advertising agency J. Walter Thompson. From there, she was involved in the startup of a marketing agency, serving business and technology clients. Bhagat holds a bachelor's degree in business administration and political science from Gettysburg College.

As CMO at Scottrade, Chris X. Moloney leads all marketing, advertising, CRM and research for the leading U.S. online, branch-supported investment brokerage. Scottrade is one of America’s leading customer loyalty and referral success stories, winning the J.D. Power Award six consecutive times and a BrandWeek/BrandKeys Customer Loyalty Finalist for 2006. Over the past 10 years, Moloney has established himself as one of America’s foremost experts on customer loyalty, satisfaction and retention marketing, with over 250 media appearances in the past 48 months.

Prior to joining Scottrade, Moloney was the corporate vice president of marketing at Charter Communications and previously held the position of vice president and general manager of the loyalty marketing division of Parago, a large promotions marketing agency based in Dallas. As a leading conference speaker, author, strategist and visionary on customer loyalty and customer-centric business management, Moloney was given the title of the “New Voice of Loyalty Marketing” in 2002 by the Institute for International Research (IIR).

Deborah is a seasoned business professional with nearly 30 years of business experience. Throughout her career, she has broken new ground, evangelizing new technology and approaches to drive change while working closely with customers to ensure their success. Deborah has over 20 years of experience in sales, marketing and strategic business development of technology products and services. Her leadership experience includes marketing & brand development, customer loyalty programs, global account management, solutions selling and strategic partnerships in a wide range of organizations from start-ups to a multi-billion dollar service company. Deborah is currently the Managing Principal of Windward Solutions, a professional services firm providing advisory services to technology and services organizations. Previously, Deborah was Executive Vice President of Sales & Marketing and Chief Marketing Officer for Biz360, an information services company that provides Market Intelligence to marketing executives. Before joining Biz360, Deborah served as a Vice President and Managing Director at BearingPoint (formerly KPMG) where she held a number of global leadership positions including marketing, global accounts and strategic partnership development. In 2000, Consulting Magazine named Deborah one of the top consultants of the year for her efforts in building a partnership with Cisco Systems that generated a $1B investment. Before joining BearingPoint, Deborah enjoyed a highly successful career in technology sales & marketing, consistently delivering top sales performance and driving early adoption of new technology.

Ogle joined Samsung after 12 years at Pizza Hut, where he most recently held the role of chief marketing officer. While at Pizza Hut, Ogle helped reposition the brand and achieved significant sales and share growth.

Ogle also served as the chief marketing officer in the U.K., where he helped redefine brand awareness and guided the overseas division to record sales and profit.

He returned to Pizza Hut's Dallas headquarters in 2002 as the chief concept development officer, launching the restaurant's Italian Bistro and WingStreet brands.

David M. Rich is Senior Vice President, Strategic Marketing/Worldwide at George P. Johnson, where he leads GPJ’s worldwide Program Strategy practice. He is recognized as an expert in the areas of strategic campaign design; the application of event marketing towards organizational objectives; program measurement; and the role of experience marketing in integrated marketing communications. He is a frequent writer and speaker on the above topics as well as on the increasing convergence of live experiences and technology as one of the fundamental trends transforming how brands engage audiences today.

Jeffrey Hayzlett will become Chief Marketing Officer for the Eastman Kodak Company effective January 1, 2009. He is currently Chief Business Development Officer & Vice President, Chairman’s Office, where he has responsibility for Corporate and Product Public Relations, Communications and Public Affairs, Brand Management, Corporate Sponsorships, Market Development and Corporate Relationships and Partnerships. Mr. Hayzlett reports to both the CEO and COO of the company.

Mr. Hayzlett joined Eastman Kodak Company in April 2006 as Chief Marketing Officer and Vice President, Kodak’s Graphic Communications Group (GCG), leading all marketing activities for GCG. His responsibilities included product positioning, segment marketing, branding, marketing communications, customer development, business research, marketing strategy and business development activity for GCG.

Mr. Hayzlett has nearly 25 years of international marketing, sales and customer relations management experience. Prior to joining Kodak, he served as president and chief executive officer of the Hayzlett Companies, Inc. His primary business was Hayzlett & Associates, Inc., a business development and public relations firm specializing in the graphic arts, technology and communications industries. Previously, Mr. Hayzlett held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint and Colorbus, Inc.

At SIRIUS XM Satellite Radio, Vance leads customer marketing, sales, and service driving subscriber and revenue growth. Concurrent with Vance’s leadership of SIRIUS subscriber based businesses, SIRIUS achieved record-breaking subscriber growth, best performance in industry customer retention and positive free cash flow.

Before joining the executive team at SIRIUS, Vance was CEO of Time Circle, a strategic marketing consultancy that assists Fortune 100 companies in building sustainable growth and brand innovation strategies through customer experience redesign. Her prior roles include Chief Marketing Officer of PNC Financial Services Group and SVP of Marketing at Chase and various executive roles at AT&T.

Vince Ferraro formerly lead marketing for the LaserJet Business global business unit at HP. In this role, he was responsible for all worldwide marketing activities for HP’s portfolio of singlefunction and multifunction mono and color laser printers, as well as the connectivity solutions and partner programs that support these products. Prior to this role, Ferraro was the vice president of category marketing of the Business Imaging and Printing unit. Ferraro also held a similar role for Consumer Imaging and Printing Products. Prior to this, he was the North American channel marketing director for commercial national accounts, with responsibility for PCs, servers, printers and storage.

Ferraro received a bachelor of science in business administration from San Diego State University and a master of business administration in marketing and finance from the W.P. Carey School of Business at Arizona State University.

Peter Horst is a 20-year marketing veteran with experience spanning products, services and technology at Capital One, Ameritrade, General Mills and US WEST. As Senior Vice President of Brand Marketing at Capital One, Peter supports Capital One’s diversified businesses in branch and Internet banking, home loans, small business and personal lending, auto finance and international markets. His team is responsible for driving integrated marketing, new product development, and market research, and led the rebranding of Hibernia Bank and the launch of Capital One into branch banking.

Dave Couture leads Deloitte Consulting LLP’s Marketing Effectiveness service line. He has over 17 years of experience helping companies maximize shareholder value through use of a variety of strategic and operational levers, including portfolio shaping, innovation, and sales & marketing effectiveness. Mr. Couture is a leading authority on the evolving dynamics of marketing in today’s world of increasing customer empowerment. In addition to his work with Deloitte Consulting, he has served as Vice President of Operations at a national B2B company where his responsibilities included company positioning, product marketing, and sales.