5:00 pm

6:00 pm

Welcome Reception and Dinner

11:00 am

Registration Opens

11:00 am

CMO Council North America Advisory Board Meeting (By Invitation Only)

2:00 pm

2:30 pm

Opening Keynote Address
Marketing Planning with a Plan
Dr. Ralf Strauss, Head of CRM Marketing & CRM Global Product Management, SAP Germany

3:15 pm

Panel Headline Presentation
Individualized Relationship Marketing (IRM): The Payback from Personalization
Sandra Zoratti, Vice President, Global Solutions Marketing, InfoPrint Solutions Company
Peter Horst, Senior Vice President, Brand Marketing, Capital One

4:00 pm

Coffee Break

4:15 pm

Interactive Invention Workshop
Calibrate How You Operate: Tire-kicking the New Operational Marketing Model
Introduction by Bob Barker, Vice President of Corporate Marketing, Alterian

5:30 pm

Keynote Address
The Sweetest Route to Revenue
Deborah Holt, Vice President of Marketing, Ciao Bella Gelato

6:00 pm

Dinner and Reception

7:00 pm

Keynote Address
Turning Fan Following Into Brand Following
Tom Page, Director, Brand Events & Activation, Kodak
Dan Courtemanche, Senior Vice President, Marketing & Communications, Major League Soccer
Chris Maloney, Chief Marketing Officer, Scottrade
Malcolm Bordelon, Executive Vice President of Business Operations, San Jose Sharks
Joe Januszewski, Vice President, Corporate Partnerships, Boston Red Sox

8:00 am

Breakfast

8:30 am

Opening Keynote Address
Your Quickest Route to Revenue: Anticipating Customer Behavior
Colin Shearer, SPSS

9:15 am

Headline Panel
Marketing in the Era of the Mega-Merger
Engelina Jaspers, Vice President of Corporate Marketing, HP
Kim Johnston, Vice President of Sales and Marketing Operations, Symantec
Vance Williams LaVelle, Senior Vice President, Marketing, Sales & Service and Chief Retention Officer, SIRIUS XM Satellite Radio
Moderator: Dave Couture, Principal, Sales & Marketing Practice, Deloitte

10:00 am

Invention Sessions
Routes to Revenue: Interactive Sessions on Ways to Achieve Topline Growth in Recessionary Times
Invention session leaders

12:00 pm

Keynote Address
Answering the Ultimate Question: Measuring, Monitoring and Actioning on Customer Experience and Engagement
Richard Owen, Author, Answering the Ultimate Question

12:30 pm

Lunch Keynote Address
What ARE Customers Thinking?
Michael Tchong, Trend Analyst, Ubercool

2:00 pm

Keynote Address
Changing the Game: The Road Ahead for Marketing
Peter Dille, Senior Vice President, Marketing and PLAYSTATION® NETWORK, Sony Computer Entertainment America

2:45 pm

4:30 pm

Coffee Break

4:45 pm

Closing Keynote Address
Maximizing Customer Lifetime Value
Murli Buluswar, Vice President, Insight And Innovation, Farmers Insurance

5:30 pm

Closing Reception