December 9, 2008 |
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5:00 pm |
Registration Opens |
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6:00 pm |
Welcome Reception and Dinner |
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December 10, 2008 |
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11:00 am |
Registration Opens |
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11:00 am |
CMO Council North America Advisory Board Meeting (By Invitation Only) |
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2:00 pm |
Welcome to the 2008 CMO Summit
Donovan Neale-May Executive Director, CMO Council
Routes to Revenue: 2008 Summit Theme and Focus
Jan Soderstrom Advisory Board Chairperson – Summit Theme and Focus |
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2:30 pm |
Opening Keynote Address: Marketing Planning with a Plan
Dr. Ralf Strauss, Head of CRM Marketing & CRM Global Product Management, SAP Germany
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3:30 pm |
Panel Headline Presentation
Individualized Relationship Marketing (IRM): The Payback from Personalization |
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4:00 pm |
Coffee Break |
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4:15 pm |
Interactive Invention Workshop
Calibrate How You Operate: Tire-kicking the New Marketing Operational Model |
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5:30 pm |
Keynote Address: The Sweetest Route to Revenue
Deborah Holt, Vice President of Marketing, Ciao Bello Gelato
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6:00 pm |
Dinner and Reception |
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7:00 pm |
Keynote Address: Turning Fan Following Into Brand Following
Mike Dee, President Fenway Sports, COO Boston Red Sox
Jeffrey Hayzlett, Chief Business Development Officer & Vice President, Kodak
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December 11, 2008 |
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8:00 am |
Breakfast |
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8:30 am |
Opening Keynote Panel
Marketing in the Era of the Mega-Merger
Engelina Jaspers, Vice President of Corporate Marketing, HP
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9:30 am |
Routes to Revenue: Interactive Sessions on Ways to Achieve Topline Growth in Recessionary Times
Breakaway invention groups will explore revenue optimization strategies, efficiencies and paybacks from:
- Improved analytics, segmentation and behavioral targeting
- New market entry and geographic expansion
- Adjacent market and derivative product development
- Customer monetization -- upsell, cross-sell, repeat and add-on sales
- Strategic account penetration and retention programs
- Reactivation and recovery of lost opportunities or accounts
- Requalification and actioning on dormant or obsolete leads
- Product pricing, licensing and portfolio management
- Channel performance improvements and eCommerce initiatives
- Partnerships, alliances, joint ventures or acquisitions
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12:30 pm |
Luncheon |
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1:00 pm |
Lunch Keynote Address
Michael Tchong, Trend Analyst, Ubercool |
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2:00 pm |
Presentations of Routes to Revenue
Analyze, Evaluate and Pursue New Revenue Sources, Segments and Strategies |
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3:15 pm |
Coffee Break |
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3:30 pm |
Panel Discussion
Amplifying Customer Voice: Listening, Learning & Leveraging
Murli Buluswar, Vice President, Insight And Innovation, Farmers Insurance
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4:30 pm |
Closing Keynote Address
Changing the Global Game |
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5:30 pm |
Closing Reception |
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