CMO Council 2008 Summit

This year’s Elite Retreat involving top marketers from leading global brands will focus on Routes to Revenue in a highly interactive series of breakaways sessions, CMO presentations and group discussions. The CMO Council will host its annual CMO Summit in North America on December 10 and 11 at an Elite Retreat destination in the San Francisco Bay Area. The theme this year is Routes to Revenue and will address the marketing imperative to analyze, evaluate and pursue new revenue sources, segments and strategies.

Attendees will explore a wide range of topics relating to revenue growth, market share gains, margin improvement and customer lifetime value building:

- Improved analytics and segmentation of customer markets worldwide
- Customer revenue optimization (upsell, cross-sell, repeat and add-on sales)
- Loyalty, incentive and lifetime value building programs
- New market entry and geographic expansion
- Product innovation and demand generation
- Pricing and licensing strategies
- Product derivation and adjacent market development
- Channel performance programs and opportunity management
- Digital marketing and eCommerce investments
- Strategic alliances and partnerships
- Acquisitions and joint ventures

Join your peers at a handpicked gathering of 120 global marketers to plot year-ahead strategies and debate year-in-review accomplishments.

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