"Congratulations on a first class event, all the way around. It was a lot of work to pull off I'm sure but a home run all the way around."
- Kate Spellman, CMP Media

Introductory Remarks
Donovan Neale-May, Executive Director - CMO Council PDF (1MB)

Call to Action: It’s Time to Renovate & Restructure Marketing
Jan Soderstrom, Advisory Board Chair - CMO Council PDF (1MB)

Building Performance-Driven Marketing Organizations
Lauren Flaherty, VP of On-Demand Marketing at IBM PDF (1.3MB)

IT Partnerships that Scale the Value of Marketing
Christine Heckart, General Manager of Marketing - Microsoft TV PDF (150KB)

Allocating and Adapting Spend to Address Market Dynamics
Gary Elliott, VP of Brand Marketing - HP PDF (1MB)

Marketing Calisthenics: Trends You Should Track
Geoff Ramsey, CEO and Co-founder - eMarketer PDF (3.6MB)

Optimizing The Global Brand: The New Game Plan at Dell - Chalk Talk from the NFL's former Marketing Head Coach
Shawn Dennis, Vice President, Global Branding - Dell PDF (1MB)

Enabling Strategic Customer Engagement and Value Selling
Janice Chaffin, Chief Marketing Officer - Symantec PDF (500KB)

Using Real-Time Marketing Intelligence to Improve Campaign Outcomes
Cammie Dunaway, Chief Marketing Officer - Yahoo! PDF (3MB)