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Thursday, October 27 |
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| 7:30 am - 8:30 am |
Breakfast Social - sponsored by Tech Confidential
Informal Meeting & Greeting Among Members |
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| Morning Session |
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| 8:30 am - 8:45 am |
Welcoming
Donovan Neale-May, CMO Council Executive Director |
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| 8:45 am - 9:15 am |
Call to Action: It’s Time to Renovate & Restructure Marketing
Jan Soderstrom, CMO Council Advisory Board Chair |
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| 9:15 am - 10:00 am |
Keynote Speech:
Catering to Customer Choice in a Digital Age
Carl Pascarella, Former President and CEO - Visa USA |
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| 10:00 am - 10:15 am |
SHORT BREAK |
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Following the break, attendees will re-group at 10-person roundtables throughout the ballroom for group invention sessions with peers. These will be moderated and facilitated by brand name members of the CMO Council. Roundtable discussions will be stimulated by a series of 25-minute presentations by leading corporate marketers providing insights and perspectives on architecting, deploying and optimizing Web-based On-Demand Marketing models and solutions. The one-hour program segments will include a provocative 25-minute presentation, 20 minutes of interactive dialogue, and 15 minutes to synthesize and capture key conclusions from the group. This content will be posted in real-time on the CMO Summit web site through wireless-connected notebooks used by each group invention leader. |
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| 10:15 am - 11:15 am |
Building Performance-Driven Marketing Organizations
Lauren Flaherty, VP of On-Demand Marketing at IBM |
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| 11:15 am - 12:15 pm |
IT Partnerships that Scale the Value of Marketing
Lisa Arthur, CMO - Akamai
Christine Heckart, General Manager of Marketing - Microsoft TV |
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| 12:15 pm - 1:45 pm |
LUNCH
Global Marketing: Resonating Across and Within Borders
Jocelyne Attal, Chief Marketing Officer - Avaya
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| Afternoon Session |
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| 2:00 pm - 3:00 pm |
Powering Channel and Field Effectiveness Online
Michael Mac Donald, President, Global Accounts & Marketing Operations - Xerox |
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| 3:00 pm - 4:00 pm |
Allocating and Adapting Spend to Address Market Dynamics
Gary Elliott, VP of Brand Marketing - HP |
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| 4:00 pm - 4:45 pm |
The Challenge of Transforming a Brand
Clent Richardson, Chief Marketing Officer - Nortel |
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| 4:45 pm - 5:30 pm |
Market Break-In Strategies: New Brands Nudging the Old Guard
Dean Harris, Chief Marketing Officer- Vonage |
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| 6:30 pm - 9:30 pm |
RECEPTION - sponsored by USA TODAY |
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Friday, October 28 |
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| 7:30 am - 8:00 am |
Breakfast Social - sponsored by WebTrends
Informal Meeting & Greeting Among Members |
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| Morning Session |
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| 8:00 am - 8:30 am |
Marketing Calisthenics: Trends You Should Track
Geoff Ramsey, CEO and Co-founder - eMarketer |
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| 8:30 am - 9:15 am |
Keynote Kick-Off
Optimizing The Global Brand: The New Game Plan at Dell - Chalk Talk from the NFL's former Marketing Head Coach
Shawn Dennis, Vice President, Global Branding - Dell
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| 9:15 am - 10:15 am |
Enabling Strategic Customer Engagement and Value Selling
Janice Chaffin, Chief Marketing Officer - Symantec |
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| 10:15 am - 11:15 am |
Using Real-Time Marketing Intelligence to Improve Campaign Outcomes
Cammie Dunaway, Chief Marketing Officer - Yahoo! |
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| 11:15 am - 12:15 pm |
Pipeline Priming and Visibility from Contact to Closure
Todd Forsythe, Vice President, Marketing - Oracle |
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| 12:30 pm - 2:00 pm |
BUFFET LUNCH - Review & Assessment (Table Discussions) |
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| Recreational Afternoon or Early Departure |
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Group Invention Leaders:
These will be drawn from the following companies and include CMO Council members who have already agreed to a role as a group facilitator, or will be recruited as a session leader:
A.T. Kearney, Akamai, AT&T, Avaya, BearingPoint, Casabyte, CDW, Check Point Software, CNET Networks, Cognizant Technologies, Cognos Corporation, Computer Associates, Cray Inc, Deloitte, Economist Intelligence Unit, EDS, Entrust, Exabyte Corporation, Exact Target, Genesys Telecommunications Laboratories, Google, HP, Intel, Interwoven, Juniper Networks, Keynote, KnowledgeStorm, Leapfrog Online, McAfee, Nortel, Nuance Communications, Open Text Corporation, Oracle, PGP Corporation, Pitney Bowes, Qualcomm, Seagate Technology, Sybase, Tektronix, Telstar Software Services, Travelocity Business, Unica, Vignette, VisionEdge Marketing, VMware, Vonage, webMethods, Webroot Software, WebSideStory, WebTrends, Wyse Technology, Yahoo!
There will be 75 brand headliners billed as web group session leaders. Each will moderate at least two roundtable discussions during the course of the two-day program. |
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